One succesful technique for keeping cost-per-click low and the profit margins high is making use of common Spelling Mistakes. Research keywords associated with your product. Make a list of the keywords that get the most traffic and check with Wordtracker (Overture's Maxbid Tool words as well). You will find that these keywords are usually expensive - so experiment with them.
Look for the common misspellings of the word. For example, the words skis costs more than 2 dollars for every single click, but the mispelling skiis only costs 5 cents and gets a lot of traffic every month. The word calendar is often misspelled as calandar, calender, calendar, etc. Spend some time searching and you will find dozens of common misspellings for your target Adwords keywords. Once you have found the misspelled target keywords and phrases you want to use; create an Adwords ad and bid 5 cents for your keywords and phrases. The end result is that you pay only 5 cents for the click-through and make a handsome profit. Not bad at all !
As illustrated through the misspelled examples above, its is possible to profit in the highly saturated, highly competitive areas of Google Adwords by finding keywords, phrases, and misspellings that have been missed, ignored or unrealized.
Friday, April 13, 2007
Getting the best keywords for your Adwords Campaign :-
There are over 1 million words in the English language, so make sure you use as many as possible as you Adwords keyword. Consider all of the searches a potential customer might attempt, that will guide them to your Google Adwords ad.
If you are promoting candles, do not limit your keywords to candle, candles, etc., but instead expand your Adwords territory to users searching for interior design, lighting my home, energy efficient light, etc.Expanding your keywords may also stop bidding wars in the Google Adwords scenario. The ad space for candles may be extremely saturated, which increases your cost-per-click charge and likely decreases your Adwords ad's chances of being clicked.
Another valuable technique to increase your Adwords keyword awareness is to think like your customer. What circumstances might bring someone to your Adwords ad ? Remember that real customers in an everyday situation are doing the Google Search to try and find what they were looking for. Use everyday terms and expressions that they would use. Industry buzzwords are not only pricey but also limit your customers to those who use them. Expand your territory. Increase your market and you are bound to meet success in your Adwords Campaign.
Look up yours competitors' keywords to get ideas of some words you might have missed. Look at the websites of your competitors, right click and select "View Source". This shows you the HTML code for their webpage. Look for the meta keywords near the top and add those to your Google Adwords Keyword list.
If you are promoting candles, do not limit your keywords to candle, candles, etc., but instead expand your Adwords territory to users searching for interior design, lighting my home, energy efficient light, etc.Expanding your keywords may also stop bidding wars in the Google Adwords scenario. The ad space for candles may be extremely saturated, which increases your cost-per-click charge and likely decreases your Adwords ad's chances of being clicked.
Another valuable technique to increase your Adwords keyword awareness is to think like your customer. What circumstances might bring someone to your Adwords ad ? Remember that real customers in an everyday situation are doing the Google Search to try and find what they were looking for. Use everyday terms and expressions that they would use. Industry buzzwords are not only pricey but also limit your customers to those who use them. Expand your territory. Increase your market and you are bound to meet success in your Adwords Campaign.
Look up yours competitors' keywords to get ideas of some words you might have missed. Look at the websites of your competitors, right click and select "View Source". This shows you the HTML code for their webpage. Look for the meta keywords near the top and add those to your Google Adwords Keyword list.
Tips to get better keywords for your Google Adwords Campaign :-
Keyword Research for your Google Adwords Campaign :-
Now that you know what Google Adwords is all about, it is important that you come up with many words and phrases that your customers might use when searching for the products or services.
The basis of an effective Adwords Campaign is picking the right keywords. First brainstorm and try to think of every combination of words for which people might search in Google. Also think of different forms of the word. The longer your list the better it is, because the more keyword phrases you have, the more visitors you can attract and the more money you can make through your Adwords Campaign.
You will find that many of the most popular keywords are overpriced in Adwords. Don't let that discourage you. You can attract click traffic for much less. Most Google Adwords advertisers think too narrowly, bidding only on the most popular words, which obviously drives up the price for a specific keyword in Google Adwords. But, with little effort you can easily identify hundreds of keywords that cost only 5 cents per click in Google Adwords.
The key to this is your keyword researching for you Adwords Campaign. Find every combination of keywords that you can possibly think of and this will always lead you to keywords or keyword combinations that other people have missed or wouldnt even have though of. The trick is coming up with as many keywords and combinations as possible for your Google Adwords Campaign.
The basis of an effective Adwords Campaign is picking the right keywords. First brainstorm and try to think of every combination of words for which people might search in Google. Also think of different forms of the word. The longer your list the better it is, because the more keyword phrases you have, the more visitors you can attract and the more money you can make through your Adwords Campaign.
You will find that many of the most popular keywords are overpriced in Adwords. Don't let that discourage you. You can attract click traffic for much less. Most Google Adwords advertisers think too narrowly, bidding only on the most popular words, which obviously drives up the price for a specific keyword in Google Adwords. But, with little effort you can easily identify hundreds of keywords that cost only 5 cents per click in Google Adwords.
The key to this is your keyword researching for you Adwords Campaign. Find every combination of keywords that you can possibly think of and this will always lead you to keywords or keyword combinations that other people have missed or wouldnt even have though of. The trick is coming up with as many keywords and combinations as possible for your Google Adwords Campaign.
Adwords ads with cost-per-click pricing are uniquely useful because :-
Because Google Adwords is the most popular and biggest Pay-Per-Click (PPC) service available on the web, it can turn out to be really competitive too. So choosing the right keyword is really important. Of course, the more competitive a particular keyword is, the more will be its Cost-Per-Click and the harder will it be to get seen on the main Google Search Results Page. As soon as people start clicking on your Adwords Ads though, you'll move up closer to the top position, and traffic will start pouring in giving you bigger profits. So it is very important that you try bidding on lesser competitive keywords in the beginning and for this it is necessary that you do adequate keyword research. To learn more about keyword researching, read the Keyword Research for Google Adwords.
Other Features
Google AdWords also has a large distribution network which includes AOL, Ask Jeeves, EarthLink, and many other sites (including a few of my own). Google offers a program called Google AdSense, which allows users to display AdWords ads on their web sites for a portion of the proceeds.
Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
The main feature of Google Adwords is that it is Content-Targeted Advertising. Google Adwords also display your ads on websites and web content pages related to your chosen keywords thereby providing broader exposure and greater reach to your Google Adwords campaign. Your ads will not only be placed beside the Google Search lists but also in other websites that have content similar to your keywords of your Adwords Campaign.
Another great feature about Google Adwords is that you who create your own ads. It is you who choose the keywords which tell Google where to show your ads and most importantly you have to pay only when someone clicks on your ad. You have total control on every aspect of your Google Adwords Campaign. Real-time online reporting tell you what's working in your Adwords campaign and what's not. You can also put limits on daily spending and the charges are free and instant.
Google Adwords also features Regional targeting. Google Adwords recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver. The implication this has for local small business owners is staggering. In the example above, the remodeler can now tap into highly targeted web traffic for pennies per lead. Small business owner who learn the ins and outs of this medium will dominate their markets with this superb Google Adwords feature.
Google claims that its Adwords program reaches out to 80% of the internet users which is actually believable. But that doesnt mean you have to be. If you dont want your ads to be placed everywhere in the Google network, you can always opt out of any partner sites. For example, if people keep coming to a specific site and clicking on your ads without getting you any profit, then you would not want to show your ads there. Why would you keep paying money without getting anything back ? So it is important that you keep an eye out for the Adwords conversion rates.
Google Adwords works differently from a traditional Pay-Per-Click program. Adwords ads are ranked based on the Cost-Per-Click (CPC) and Click-Through-Rate (CTR), wihch enables and ads rank to improve without increasing the cost of the Adwords Campaign. The better your CTR, the higher up on the screen your ad will be placed therby giving your Adwords ads a much more broader exposure which in-turn results in more clicks.
The Google Adwords system might initially be a bit confusing, but once it is mastered (which is actually easy) it can become really effective. As the CTR of your ad improves your ads' ranking improves at no additional costs.
Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
The main feature of Google Adwords is that it is Content-Targeted Advertising. Google Adwords also display your ads on websites and web content pages related to your chosen keywords thereby providing broader exposure and greater reach to your Google Adwords campaign. Your ads will not only be placed beside the Google Search lists but also in other websites that have content similar to your keywords of your Adwords Campaign.
Another great feature about Google Adwords is that you who create your own ads. It is you who choose the keywords which tell Google where to show your ads and most importantly you have to pay only when someone clicks on your ad. You have total control on every aspect of your Google Adwords Campaign. Real-time online reporting tell you what's working in your Adwords campaign and what's not. You can also put limits on daily spending and the charges are free and instant.
Google Adwords also features Regional targeting. Google Adwords recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver. The implication this has for local small business owners is staggering. In the example above, the remodeler can now tap into highly targeted web traffic for pennies per lead. Small business owner who learn the ins and outs of this medium will dominate their markets with this superb Google Adwords feature.
Google claims that its Adwords program reaches out to 80% of the internet users which is actually believable. But that doesnt mean you have to be. If you dont want your ads to be placed everywhere in the Google network, you can always opt out of any partner sites. For example, if people keep coming to a specific site and clicking on your ads without getting you any profit, then you would not want to show your ads there. Why would you keep paying money without getting anything back ? So it is important that you keep an eye out for the Adwords conversion rates.
Google Adwords works differently from a traditional Pay-Per-Click program. Adwords ads are ranked based on the Cost-Per-Click (CPC) and Click-Through-Rate (CTR), wihch enables and ads rank to improve without increasing the cost of the Adwords Campaign. The better your CTR, the higher up on the screen your ad will be placed therby giving your Adwords ads a much more broader exposure which in-turn results in more clicks.
The Google Adwords system might initially be a bit confusing, but once it is mastered (which is actually easy) it can become really effective. As the CTR of your ad improves your ads' ranking improves at no additional costs.
Support
They have a Help Center to make sure you benefit from the tools we provide and the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining your account.
If you can't find what you need on their site, the dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. They work hard to ensure that you promptly receive quality responses to your questions via email.
If you can't find what you need on their site, the dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. They work hard to ensure that you promptly receive quality responses to your questions via email.
Subscribe to:
Posts (Atom)